My journey into AI-driven transformation.

I’m Karuna Gingell-Beckmann (Linkedin), a Digital Transformation and Operations Strategist with over 20 years of experience in operations, project delivery, business systems, and digital growth.

I started my career in sales, but my curiosity for how things work pulled me behind the scenes. I studied Web Technologies and Database Management through BCIT (British Columbia Institute of Technology) and launched a WordPress Development and Support business and subsequently a Digital Marketing Agency. That hands-on business experience led me into tech, where I became a Sales and Marketing Manager/Director of several multi-million startups and I discovered my zone of genius: streamlining systems with AI from the perspective of RevOps and Systems (primarily HubSpot) to drive growth (see some of my work)

I don’t come from the traditional path of MBAs and corporate fast tracks. I built my career the hard way, through resilience, reinvention, and relentless problem-solving. That’s why when organizations face complex transformation challenges, I don’t just bring frameworks. I bring lived experience in navigating the impossible.

By 19, I had already survived challenges most people never face: abandonment, failed adoption, homelessness, and raising a child as a teen mother. Statistically, I shouldn’t be here. But those years taught me grit, adaptability, and resourcefulness, qualities that define how I lead transformation today.

I rebuilt my life several times over: from living off-grid in Canada and California, to working my way into the corporate world without a diploma, to building profitable ventures from scratch. Along the way, I discovered my ability to see systems differently, to map complexity, identify leverage points, and design solutions that scale.

A pivotal moment came when an entrepreneur advised me: “Learn systems, learn business, and you’ll never be stuck again.” I took that advice literally. I mastered web development, operations, CRM, and RevOps strategy. I broke into the tech world, built businesses, and now combine that foundation with formal education which includes a BBA and advanced AI studies at Oxford.

Today, I specialize in leading digital transformation, HubSpot architecture, and operational strategy. I partner with CEOs and leadership teams who need to move from fragmented systems and operational bottlenecks to clarity, automation, and scale.

From orphan to operator. From dropout to Oxford. From being left behind to building my own kind of empire.

My story isn’t just about resilience, it’s about transformation. And transformation is exactly what I deliver for the organisations I lead.

Core Expertise

  • -scalable multi-hub implementations

  • – aligning sales, marketing, and service workflows

  • – guiding cross-functional system change

  • – embedding intelligent workflows at scale

  • – ensuring adoption and measurable business outcomes

Career Highlights

  • Scaled a digital agency from $3K → $100K monthly revenue, leading to acquisition.

  • Increased pipeline velocity by 22% with RevOps + CRM automation overhaul.

  • Saved 10+ hours/week for leadership teams by embedding automation into daily workflows.

  • Delivered system transformations for SaaS, fintech, and global operations teams.

Let’s Talk

Today, I work with business and leadership teams to lead HubSpot transformations, RevOps strategy, and digital operations redesigns. My focus is helping organizations scale without chaos, by architecting systems that are future-ready, efficient, and deeply aligned with business goals.

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